You have been attending virtual events or webinars over the last couple of months, and engaging in online events more often than before. This seems to be the new way of meeting, but do you know when the first virtual event took place? I did some research to find out this and it is very interesting as you will find out.
The first virtual event took place in April 1993 in a presentation to investors at the Waldorf Astoria hotel in New York, United States. This was the first ‘virtual tradeshow’ and was presented by Alan Saperstein and Randy Selman from Visual Data Corporation. This company is today known as Onstream Media.
The company was videotaping trade show exhibitors booths and then attaching the videos to HTML floor maps. Although ‘ConventionView’ was met with some early success the company closed it down returning to the market with a multimedia virtual trade show platform called MarketPlace365 in November 2010.[
A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location. Virtual events are typically multi-session online events that often feature webinars and webcasts. They are highly interactive, often aiming to create as similar an experience as possible to their physical counterparts.
How does a virtual event work?
In short, a virtual event like the Oil and Gas Virtual Summit replicates a ‘physical’ location-based event, but online. It allows you to host a global conference, trade show, product launch or recruitment fair from the comfort of your home or office, using only a laptop or mobile and an internet connection.
Tips for hosting virtual events
The use of virtual event platforms is on the rise as more companies adapt to the idea of hosting their events online. Here are a few tips you can use when hosting virtual events.
- Create a game plan. Whether big or small, offline or online, every event should have a strategy.
- Choose the right time.
- Promote the event.
- Prepare for tech troubles.
- Make it inclusive.
- Encourage engagement.
During these extraordinary times, it is worth shifting to virtual events to generate revenue and keep your organization going, even if the shift will be temporary.
And even if you have never hosted a virtual event before, you can easily adapt and make the most of the current situation.
Virtual events are just as powerful as physical events.